Who is a broker's primary responsibility to?

A broker's primary responsibility is to the client. This relationship is grounded in the broker's role as an intermediary who acts on behalf of the client to secure the best insurance coverage that fits their needs. Brokers are primarily tasked with understanding the unique requirements of their clients and providing advice that aligns with those needs, ultimately striving to ensure the client receives appropriate protection and service.

In the context of the insurance industry, this fiduciary duty means that brokers must prioritize the interests of their clients over other parties, including insurers or regulatory authorities. This responsibility involves transparency in communication, which includes disclosing relevant information about coverage options, and ensuring that clients are well-informed to make educated decisions about their insurance needs.

While there are legal and ethical duties toward the public, the insurer, and the state, these do not take precedence over the broker's duty to their client. The broker must navigate relationships and obligations carefully, but the fundamental focus should always be to serve their clients' best interests.